The Future of Facebook
Head on over to Inside Facebook for a glimpse of Facebook's future, straight from the mouth of founder Mark Zuckerberg.Highlights are:Talk about how they are going to focus on harnessing the Social...
View ArticleYoostar in the Movies
I love new bits of technology and this is something that, as a wannabe actor when I was younger, I would have killed for... Yoostar is a product hitting the stores soon that is essentially making...
View ArticleNew Ad Formats Buried?
Digg, the popular sharing site for all things web, have just launched a new advertising functionality.Advertisers can buy a placement on the front page that will appear as if it is one of the featured...
View ArticleBing!
No, it's not Chandler from Friends, but another new search offering (or should I say 'Decision Engine'), this time from Microsoft, and something everyone has been talking about lately...On face value...
View ArticleTiger Woods Promo Site
It's Friday, we all need some fun, so here is the new Tiger Woods site from EA.Not only is it fun, but it's a good example of engaging content... go on, have a play!
View ArticleMakes the Music Come Alive
Another Friday example of engaging content, this time from Spanish singer Labaut and in the form of an interactive music video which gives the user the ability to control the content.Have a play, it is...
View ArticleBe More Social!
Struggling to make friends online? Don't know your Twitter from your MySpace, let alone how to use them effectively?I just spotted a great guide for beginners to Social Networking from Steve Woodruff....
View ArticleGo Uniqlo!
Uniqlo have done it again with their new website in the US... I encourage you to head on over to check it out.The intro to the site itself is pretty engaging showcasing the brand values and their...
View ArticleWhat Happens If You Cross Twitter and Google Maps?
Another one from Vodafone in the UK... no they aren't paying me (but I'm open to suggestion)... This time they have done something cool with Twitter and Google Maps, combining data from the two to show...
View Article3D iMedia
Great piece of creative just spotted from Orange. A 3D iMedia execution that pushes the boundaries what you can do... and it's engaging!Check it out here
View ArticleWhy Not Let Consumers Make Your Ad's?
Here is an interesting one for you... it's not quite User Generated content in it's true form, it is not quite video content created by a brand, and it's not quite an advertising buy... It is in fact...
View ArticleZipCar On The Move More Than Ever
Constantly the struggle for marketers in the digital space is to bring consumers value.This is an example from ZipCar who have created an application with some great benefits after their audience...
View ArticleTo Many Things To Do? Post-It
Sometimes I just see things that make me smile and this is one such thing...Apparently this video took some time to create (and several thousand post-it notes) but well worth the effort I say.If only...
View ArticleThe Social Graph in Action
I highly recommend checking this site promoting the new "Prototype" game from Activision.In essence it is a trailer for the game... but by harnessing the power of the Social Graph and Facebook Connect...
View ArticleMySpace in Decline
Just spotted this article in the LA Times.It highlights how MySpace have been declining in the face of competition (namely Facebook) and some of the reasons why, the result of which is 420 job cuts...
View ArticleThe New Reality
As the guys over at Banner Blog say in this article if it wasn't for all the hype about Twitter then maybe we would all be talking about Augmented Reality.If we put the old Virtual Reality machines in...
View ArticleiMedia First - Twitter In Ad's!
The social revolution keeps on trucking and Eyeblaster have just come along with another media first... online advertising that can incorporate live Twitter Feeds and information.There is an example...
View ArticleDelicious Insights
My colleague Fiona and I have talked about Delicious and what a great tool it is for eons now as it's a simple and easy to use tool for saving your favourites and commenting on them, as well as sharing...
View ArticleReal Time Sentiment Without Twitter
Twitter, Twitter, Twitter... we keep on hearing how it's the biggest social tool out there (and it quite possibly is). We also keep hearing about how marketeers can and should harness it to gain...
View ArticleEmotional Content Sells
A little creative example for you from Pantene in Thailand of how brands can create emotional and engaging stories in their marketing activity.Yes it's a bit cheesy, yes it's a predictable and yes, it...
View ArticleAudio Micro-blogcasts?
There's a new service that I have just come across from RnSK Softronics Worldvoice which takes a little bit of Twitter, a little bit of podcast and the growing iPhone application phenomenon to create a...
View ArticleDisplay Ad's Build Brands?
New research from Comscore and the Online Publishers Association was released last week which states that consumers exposed to display advertising online are 50% more engaged with brands, and also more...
View ArticleHare and the Tortoise
There's a good article over on Marketing Vox with a POV on how the economic downturn is partly contributing to Social Media getting a 'break' and slowly overtaking traditional advertising.Have a read,...
View ArticleWhat Faces are Hot Right Now?
It's been around almost as long as Facebook, but the Inside Facebook website is a great resource for getting to know what's happening on the platform. Particularly the article I have linked to which...
View ArticleSmamot (Is that like a Marmot?)
It's Friday, and it wouldn't be the same if you didn't get to waste some time playing with a cool website.Smamot.com, from LG, is one such website. It allows you to discover one of natures greatest...
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